These days the humble # is found everywhere. Hashtags are a necessary part of marketing as any fun loving marketeer or PR guru will tell you. Started on Twitter their reach now extends across most media platforms.They can be used for fun, wider social or political issues or just because. Love them or loathe them they are here to stay. For authors, they can be a useful way of reaching a wider audience and potentially connecting with new readers. That is of course if you get it right.

Having cast my eye over today’s trending offerings everything from #internationalbeerday to #FlashbackFriday is filling my twitter feed.So how as a rooky can you even come close to ‘trending’ or at the very least expand your audience? Here’s one thing I’ve learned about expanding your audience which I wanted to share with you. You need to know who the top influencers are in your field.Now, this is where it gets a bit sciencey so bear with me. Top influencers are those tweeters who have received the most impressions for a hashtag from their own tweets and the number of retweets they get. So how do you find them? Ah well… The easiest but also most expensive way is to pay someone to do it for you. Just type into Google ‘top influencers twitter’ and you will be presented with a wealth of companies offering you bespoke services. Or you could do what I did and do it the cheap way! Take a look a company called Klout who offer a free service. Klout allows you to share content and link you social media accounts to see how influential and engaging you have been on social media. Using a fancy algorithm it then spits out your score of influence from 1 – 100. I got 49 so obviously I am not as engaging as I like to think and still have some way to go! What I really like about this app is it allows you to identify the top experts (influencers) in your field who you can choose to follow.You can also monitor how you’re doing via your ‘Klout Score’ which changes dependant on the aforesaid fancy algorithm. It’s a great way of expanding your audience and increasing your online presence.Until recently I had no idea such things existed but as all good indies know it takes a lot of hard graft to raise your wee small hand in the maddening crowd. Simples yes? I hope you too have found this small journey into the unknown helpful 🙂

#It’sthesmallthings #EnjoyLife #AmWriting #NeverGiveUp #FridayThoughts